Gamification to improve our world: Yu-kai Chou

TEDx Talks – Yu-kai Chou

  • The average gamer is 35 Years Old.
  • 68% are over 18.
  • 47% are female.
  • More adult  women that under 18 male, “Everyone can be a gamer.”
  • Gamification putting fun game elements into boring real-life context.
  • Don’t just use points, badges or leaderboards for a gamification feature.
  • Good Gamification = challenging, interactive and social.
  • Octalysis – Display that shows examples of gamification.

Octalysis Gamification Framework

Image: Yu-Kai Chou Octalysis.

Image Source: http://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/

  • Pain Squad – Epic Meaning and Calling
  • Nike Fuel Band – Development and Accomplishment
  • Fold it – Empowerment of Creativity and Feedback
  • DragonBox – Ownership and Possession
  • OPower – Social Influence and Relatedness
  • KickStarter – Scarcity and Impatience
  • Speed Camera Lottery – Unpredictability and Curiousity
  • Zombies Run – Loss and Avoidance.

Ted Talks Source: https://www.youtube.com/watch?v=v5Qjuegtiyc

 

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